I would want my magazine to be part of a group that belongs to the biggest publishing company in Europe which is Bauer. This is because they have 80 brands that are serving 19,000,000 people. Their audience is incredibly big, with an overwhelming 4 out of 10 people experiencing one of their products. Their website state 'Our business is built on many personal relationships with engaged audiences' which is exactly what I want my media product to do.
Bauer offers many platforms and with Indie Fusion being a multi-platform product Bauer could make each of my platforms recognised, such as; radio and television. I feel that Bauer is better than other publishing companies as it would allow my product to be introduced into an already huge fan base giving me that added advantage and attract my target audience. The already publish brands like Q and Mojo, and I feel there is space in the market for an indie/indie rock magazine such as Indie Fusion.
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